Aug 19, 2020
Kelly is chatting with Emma Knudsen founder and director of Emma Knudsen, The Label. Emma has been in the fashion and retail industry for over 12 years. Studying in the UK at the London College of Fashion for 3 years, she returned to Canada in hopes of becoming a top designer for Lululemon or Aritzia. After being told she didn't have enough experience she ended up taking on numerous jobs in sales, merchandising and retail management. She eventually became so frustrated that she decided to take the leap and started her own brand. What started as a hobby has now grown into a full e-commerce shop, with the brand in multiple retail locations across Canada, and partnerships with sought-after influencers like Jillian Harris and Monica Hibbs! Kelly and Emma chat about how Emma went from almost giving up on her business to a collaboration with Jillian Harris, tips for finding and honouring your creative energy, and navigating dealing with grief and loss while running a business.